He would say of that time: “We all did a bit of everything: the administrator sealed the cardboard boxes that contained the clothes to be shipped, the designer’s assistant did the photocopying, the secretary received the requests. Giorgio Armani S.p.A. was founded in 1975 with share capital of 10 million lire which, according to some commentators, came from the sale of the Volkswagen used by the stylist. This he did a year later with the encouragement and support of his working partner and life companion Sergio Galeotti (who died prematurely only 10 years later). In 1974, with the Armani by Sicons line, he used his name for the first time to sign a collection and, at that point, decided to create his own personal brand. In the following five years he managed to work successfully as a freelance for other companies and for female fashion, also winning a place on the Florentine catwalk of Palazzo Pitti. ![]() His real work as a stylist began in 1965 when he joined Nino Cerruti’s Hitman. His first job was designing a new type of jacket that was both comfortable and elegant. In 1957, he tried knocking on the door of the Rinascente chain of stores and, thanks to photographs taken of his sister Rosanna, he was chosen as a window dresser and then as a clothing buyer. ![]() When he returned to civilian life, he felt that he had fallen behind and had no profession. He began to study Medicine but, after three years, he had to leave the faculty to perform military service. In 1949, he moved with his parents to Milan and here, in 1953, he gained his diploma at the Leonardo da Vinci science-based high school. ![]() He was born in Piacenza in 1934 to a normal family, with a father who was a clerk, a sister and a brother. King Giorgio secured a permanent place in the history of fashion by following a single rule for more than 40 years: “The law of luxury is not to add but take away.” From shop windows to the catwalks For the people of Milan, Armani means the mega-poster in Via Broletto that has displayed the face of the fashion house since 1984, for fans of the tailored cut, it is the inventor of the destructured jacket, for the whole world, it is one of the most prestigious and iconic Italian brands.
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